If you can get one without power steering and air conditioning and a sound system, though, that I don’t know. I saw one in the Wal-Mart parking lot, a white Ford Ranger that looked pretty new. Where are those simple pickups now? Well, single-cab pickups still exist. I remember also the popularity of Nissan and Toyota’s “light trucks” in the 1970s. I think I remember how this was still true in the 1960s. Surprised by the high prices of pickup trucks, my dad reminisced the other day that a pickup used to be the simplest and cheapest vehicle you could buy. You must believe that you will become one of the winners, like the guy on the high terrace slapping hands with the flyers (0:18-0:20). The guy who asked “Where to start?” is now a goner. (The Hell hook is calculated this is one of those ads that inflicts discomfort strategically.)Īs typically happens with victims of zombie bite (another hellish allusion), we later see the apartment woman up in the flying crowd, living her new unnatural life, descending to bite someone in turn. And it will be constantly crowded, like most of the other places in Hell. Don’t worry about becoming a street person–you’ll be an air person! You’ll be constantly swirling, like lustful Paolo and Francesca in Dante’s Hell. This low point blurts out our terrible secret: any of us could be among the casualties in the mob-panic scramble of chasing financial and social security in a digital world. While a crowd of Social Investors swirls in the canyons of the city like a dense flock of starlings, one hapless flyer smacks his face painfully into an apartment window (0:12), repelled from the relative peace and quiet enjoyed by the young woman within. There is a moment in Etoro’s 2022 Super Bowl ad that has been criticized as an ill-advised attempt at humor but is actually the ad’s epiphany.
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